An innovative health-focused campaign blending design, storytelling, and strategy—D-Infuser introduced a Vitamin-D infused coffee concept to raise awareness of Vitamin-D deficiency in Canada. I led the creative vision, product branding, and cross-platform visuals to deliver a user-centered solution that was both educational and impactful.
Project TypeProduct Innovation, User-Centered Campaign, Health Awareness
My RoleCreative Lead (Concept, Design, Marketing Strategy, Video Production)
Tools UsedAdobe Illustrator, Photoshop, Premiere Pro, After Effects
As part of the Business Marketing course at York University, I led the end-to-end development of “D-Infuser”—an innovative product and awareness campaign targeting Vitamin-D deficiency in Canada through a Starbucks coffee integration. This concept aimed to make wellness effortless by adding a tasteless, odorless Vitamin-D infusion into daily coffee consumption.
The Challenge
✘ Over 1.5 million Canadians suffer from Vitamin D deficiency, especially during winter.
✘ Public awareness about the condition was low, and traditional supplements lacked engagement.
✘ Needed a lifestyle-friendly product that could drive behavioral change through everyday habits.
The Goal
✔ Create a marketable, engaging, and user-friendly health product concept.
✔ Develop a cross-platform campaign with compelling storytelling, strong visuals, and educational value.
✔ Showcase how public health can be enhanced through design, brand integration, and user empathy.
My Approach
Concept & Research
Conducted research on Canadian health statistics, public behavior, and caffeine culture.
Identified Starbucks as a relatable brand for mass market health intervention.
Visual Storytelling & Design
Designed product packaging, print ads, outdoor visuals, and digital assets.
Developed a brand identity for “D-Infuser” with sun motifs to reinforce health and energy.
Video Production
Storyboarded and directed a 1-minute campaign video highlighting the product benefits.
Focused on emotional resonance and daily usability to boost adoption.
Marketing Strategy
Created a QR-code based app concept to track Vitamin-D intake and offer rewards.
Developed a promotional campaign with both free trials and awareness messaging.
Awareness PosterCampaign Ad
Final Outcome & Impact
✔ Won high praise for innovation, design cohesion, and public impact potential. ✔ Created an engaging product campaign that resonated with diverse audiences. ✔ Demonstrated strong cross-functional skills—from design and branding to storytelling and education.
Key Takeaways & Learnings
✔ Design thinking can drive impactful health communication. ✔ Emotional storytelling paired with practical design increases product adoption. ✔ Creativity + Strategy = meaningful innovation.
