Redesigned Bank of America’s legacy internal operational portal into PageOne—a centralized, scalable platform empowering employees to manage core banking workflows efficiently and securely across departments.
This project is under a confidentiality agreement. Visuals and internal data cannot be publicly shared. Please contact me to discuss this project further.
Redesigned Bank of America’s legacy internal operational portal into PageOne—a centralized, scalable platform empowering employees to manage core banking workflows efficiently and securely across departments.
The Challenge
✘ Legacy systems were cluttered, inconsistent, and inefficient, leading to cognitive overload and decreased productivity. ✘ The lack of unified patterns across internal tools caused frequent usability issues and user confusion. ✘ Accessibility standards were not being met, making the platform difficult to navigate for employees with varying needs and roles.
The Goal
✔ Modernize the internal portal and unify fragmented tools under one cohesive interface. ✔ Implement a scalable design system (Phoenix Framework) for long-term consistency. ✔ Improve usability, accessibility, and operational efficiency across the platform.
My UX Process & Approach
Research & User Understanding
Led stakeholder interviews and conducted contextual inquiry across different departments to uncover bottlenecks.
Ran heuristic evaluations, user surveys, and synthesized feedback into actionable insights.
Developed personas and journey maps to guide design decisions and prioritize features based on user roles (tellers, managers, support staff).
Information Architecture & Prototyping
Reorganized IA to reflect more intuitive workflows based on task frequency and user needs.
Created low-fidelity wireframes to validate layout and interactions early with internal stakeholders.
Built high-fidelity prototypes in Figma and InVision, tailored for specific roles within the bank.
Design System Integration (Phoenix Framework)
Collaborated with engineers and accessibility teams to integrate the Phoenix Design System.
Customized components for internal use cases, ensuring scalability and consistency.
Documented component usage patterns for future product teams.
Usability Testing & Iteration
Facilitated usability testing with real employees using task-based scenarios.
Measured task success rates, time-on-task, and satisfaction scores pre- and post-redesign.
Iteratively improved flows and visual hierarchy based on data and accessibility feedback.
Final Outcome & Impact
✔ Increased employee task efficiency by 30% through simplified flows and task prioritization. ✔ Achieved full ADA accessibility compliance, improving usability across a diverse workforce. ✔ Delivered a scalable design system adopted across multiple internal tools. ✔ Reduced training time for new hires by 25%, thanks to intuitive UI and consistent patterns.
Key Takeaways & Learnings
✔ Design systems succeed when paired with strong cross-functional collaboration and continuous iteration. ✔ Small accessibility changes (contrast, focus states, keyboard navigation) had outsized impact on usability. ✔ Designing for internal tools requires balancing business logic with empathetic design to enhance day-to-day productivity.
Designed an internal-facing banking analytics tool that simplified complex data visualizations and optimized workflows for operational teams. Improved data clarity and decision-making efficiency through research-driven UX design.
Project TypeEnterprise SaaS, Data Visualization UX, FinTech, Internal Tool Design, UX Research & Workflow Optimization
My RoleUX Designer (Research, Wireframing, Prototyping, Testing)
Tools UsedFigma, InVision, Sketch, Phoenix Design System
This project is confidential. Visuals and internal data cannot be publicly shared. Please contact me for more information.
The Banking Visibility Application (BVA) was developed to support internal banking teams in making faster, more informed decisions through clear data visualization and streamlined workflows. I led the end-to-end UX design to ensure the tool was intuitive, scalable, and aligned with both user needs and business objectives.
The Challenge
✘ Complex and cluttered data visualizations were hindering comprehension and slowing down decisions. ✘ Operational workflows were inconsistent and inefficient. ✘ Stakeholders lacked a clear link between UI design and business KPIs.
The Goal
✔ Translate raw data into user-friendly visualizations to support timely decision-making. ✔ Redesign workflows for greater speed and operational efficiency. ✔ Align design outcomes with measurable business goals.
My UX Process & Approach
Research & User Understanding
Conducted user interviews and stakeholder workshops to understand pain points and expectations.
Mapped existing workflows and identified bottlenecks across departments.
Synthesized findings into personas and task flows to guide ideation.
Wireframing & Prototyping
Created low-fidelity wireframes to explore layout and data hierarchy.
Designed high-fidelity prototypes with interactive dashboards tailored to user roles.
Prioritized modular design for potential reuse and scalability across teams.
Design System Integration (Phoenix Framework)
Utilized the Phoenix Design System to maintain visual consistency and scalability across the application.
Customized components for dashboard-specific needs including filters, charts, and user role variations.
Partnered with developers to ensure component behavior matched interaction expectations across breakpoints.
Documented usage guidelines for future design iterations and system expansion.
Usability Testing & Iteration
Facilitated testing sessions with internal analysts and operational leads.
Gathered feedback on clarity, speed of access, and interaction flows.
Iterated on visual hierarchy, filters, and navigation to reduce friction and cognitive load.
Final Outcome & Impact
✔ Improved data comprehension and visibility across teams through clearer visual layouts. ✔ Reduced average workflow completion time by 25%, increasing productivity and responsiveness. ✔ Enabled faster decision-making for internal operations through well-structured, actionable dashboards. ✔ Delivered a scalable internal tool that can support additional use cases and datasets over time.
Key Takeaways & Learnings
✔ Data visualization must be paired with user empathy and real-world testing to deliver clarity. ✔ Business alignment is not an afterthought—it’s a core UX principle in enterprise settings. ✔ Early stakeholder collaboration accelerates design adoption and long-term success.
An innovative health-focused campaign blending design, storytelling, and strategy—D-Infuser introduced a Vitamin-D infused coffee concept to raise awareness of Vitamin-D deficiency in Canada. I led the creative vision, product branding, and cross-platform visuals to deliver a user-centered solution that was both educational and impactful.
Project TypeProduct Innovation, User-Centered Campaign, Health Awareness
My RoleCreative Lead (Concept, Design, Marketing Strategy, Video Production)
Tools UsedAdobe Illustrator, Photoshop, Premiere Pro, After Effects
As part of the Business Marketing course at York University, I led the end-to-end development of “D-Infuser”—an innovative product and awareness campaign targeting Vitamin-D deficiency in Canada through a Starbucks coffee integration. This concept aimed to make wellness effortless by adding a tasteless, odorless Vitamin-D infusion into daily coffee consumption.
The Challenge
✘ Over 1.5 million Canadians suffer from Vitamin D deficiency, especially during winter.
✘ Public awareness about the condition was low, and traditional supplements lacked engagement.
✘ Needed a lifestyle-friendly product that could drive behavioral change through everyday habits.
The Goal
✔ Create a marketable, engaging, and user-friendly health product concept.
✔ Develop a cross-platform campaign with compelling storytelling, strong visuals, and educational value.
✔ Showcase how public health can be enhanced through design, brand integration, and user empathy.
My Approach
Concept & Research
Conducted research on Canadian health statistics, public behavior, and caffeine culture.
Identified Starbucks as a relatable brand for mass market health intervention.
Visual Storytelling & Design
Designed product packaging, print ads, outdoor visuals, and digital assets.
Developed a brand identity for “D-Infuser” with sun motifs to reinforce health and energy.
Video Production
Storyboarded and directed a 1-minute campaign video highlighting the product benefits.
Focused on emotional resonance and daily usability to boost adoption.
Marketing Strategy
Created a QR-code based app concept to track Vitamin-D intake and offer rewards.
Developed a promotional campaign with both free trials and awareness messaging.
Awareness PosterCampaign Ad
Final Outcome & Impact
✔ Won high praise for innovation, design cohesion, and public impact potential. ✔ Created an engaging product campaign that resonated with diverse audiences. ✔ Demonstrated strong cross-functional skills—from design and branding to storytelling and education.
Key Takeaways & Learnings
✔ Design thinking can drive impactful health communication. ✔ Emotional storytelling paired with practical design increases product adoption. ✔ Creativity + Strategy = meaningful innovation.
Led a cross-platform design system synchronization initiative using the Phoenix Framework to improve scalability, visual consistency, and handoff clarity across design and development teams.
This project is confidential. Visuals and internal data cannot be publicly shared. Please contact me for more information.
This project focused on auditing and synchronizing core design components across different tools (Sketch, InVision, Figma) and environments to improve consistency, scalability, and design-to-dev collaboration. As UX Lead, I spearheaded a comprehensive system-level alignment initiative to future-proof the Phoenix Design System across teams and platforms.
The Challenge
✘ Design inconsistencies were emerging across platforms and environments due to fragmented tooling and undocumented changes. ✘ Component variants were duplicative, outdated, or out of sync, impacting efficiency and developer handoffs. ✘ The Phoenix Design System lacked governance processes for scale and cross-functional ownership.
The Goal
✔ Audit and synchronize components across platforms (Figma, InVision, Sketch, and live environments). ✔ Ensure system-wide alignment with business and engineering goals. ✔ Establish scalable, documented components that support rapid design and development workflows.
My UX Process & Approach
Research & Component Auditing
Conducted a full audit of design components across design libraries, live code, and internal tools.
Mapped inconsistencies in naming, spacing, color usage, and interactions.
Documented system gaps and areas of overlap to inform consolidation strategy.
Cross-Functional Collaboration
Facilitated workshops with developers, PMs, and designers to identify friction points and sync component usage.
Created a shared alignment map of component states, variants, and intended use cases.
Worked with QA to map visual differences between code and design artifacts.
System Integration & Governance
Updated and streamlined Phoenix Design System components in Figma, ensuring 1:1 parity with codebase versions.
Created documentation templates and usage guidelines to reduce future divergence.
Established governance rituals (reviews, audits, documentation standards) to maintain quality and consistency.
Final Outcome & Impact
✔ Reduced redundant components by 35%, improving design efficiency and library usability. ✔ Improved design-to-development parity, reducing UI implementation errors across teams. ✔ Enhanced cross-team collaboration by aligning vocabulary, expectations, and documentation. ✔ Established a scalable, maintainable design system that’s ready for future product expansion.
Key Takeaways & Learnings
✔ Even the best design systems degrade without governance and active collaboration. ✔ System-level thinking requires empathy for both designers and developers. ✔ Consistency isn’t just visual—it’s about creating trust and speed across teams.
